Brand Story + Website Copy

Interior Design Master Class

Defined by their signature elevated but friendly, knowledgeable but accessible vibe, Interior Design Master Class underwent a complete rebrand, redesign, and rewrite. 

The Ask

Project Preview

The pandemic was a time of transformation for Interior Design Master Class. Wendy and her team spent 2021 transitioning their focus from coaching interior designers to offering marketing and strategy packages to help interior designers amplify their impact. With this transition, they underwent a full website redesign and needed new copy to support their updated mission, vision, and offerings. 

Project Preview

The Solution

Interior Design Master Class partnered with MWC to bring their new voice and tone to life with full website copy and overarching strategy. MWC undertook keyword research and competitive analysis before diving into creating copy for the 10+ page website. Helping to build out the new voice and tone, we worked collaboratively to craft copy that exemplified their new mission and showed the full potential of their new offerings. 

The Results

In early 2022, the new Interior Design Master Class website went live. The website now showcases a holistic view of all their services and programs, their previous client work, and their mission and vision for the business.

We also helped to complete a quality assurance review of the website to ensure that all the pieces of the website came together before launch. 

The website launched with a domain ranking of 79 and currently has 194 organic keywords—and month over month these rankings continue to grow with the addition of new blog content.

Project Preview
In their words...
"We're in love with our new website. The copy that Marianne created for us really resonates with our audience and truly showcases our brand mission & values. She's a true storyteller."

— Wendy Hicken, Founder & CEO
Brand Story & Website Copy

Copy That Communicates Your Value

Get clear on your messaging and let your brand personality shine with creative copy that’s supported by search optimization, data-driven strategy, and your unique brand story. Work with us to create website copy that grabs—and holds!—interest and converts to revenue and business growth.

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