Your company website is first and foremost a marketing tool. The copy on your website can make or break your sales funnel.
Working with the team at SwiftRacks, I developed, wrote, edited and user tested copy for the homepage as well as the Website Services vertical. The goal of the homepage copy was to effectively describe the company's unique value proposition (UVP) and bring as many users as possible into their sales funnel. Each vertical set out to explain the different services that SwiftRacks provides and to show how their UVP echoes through everything they do. Design work was completed by the in-house SwiftRacks team.