SavvyMom Awards

The inaugural awards program for SavvyMom Media
PR & Copywriting

Building a brand through authority

I was commissioned to create copy for a marketing website and conduct PR outreach for the first ever SavvyMom Awards program.

work brief

SavvyMom Media is an award winning online publication for parents. In 2018, they launched their inaugural SavvyMom Awards to recognize the best brands, products and services for Canadian families. I worked with the team at SavvyMom to create the copy for the launch of the awards including: website copy, press release, email campaigns and social media posts. I also conducted PR outreach to companies and other PR firms to solicit entries into the awards program.