To launch the Premium Themes upgrade program, a marketing website as well as promotional email and social media posts were created.
While working in-house, I worked with the Product and Design teams to create a marketing campaign surrounding the launch of the company's new line of Premium Themes. We created a dedicated marketing site that featured a different artist for each of the four themes. I developed the concept of interviewing the artists, and featuring their work to amplify the impact of the themes. A promotional email, as well as in-app messaging accompanied the launch.